Kao USA Inc. has unveiled its latest brand, re/cover, a two-step eczema treatment which it says is set to revolutionize the way this common skin condition is addressed.
 
The novel system features patented technology that provides eczema relief while addressing the pain points often associated with existing treatments on the market.

A Steroid-Free, Safe and Effective Solution

re/cover offers a steroid-free, safe and effective solution that is accessible to consumers. The system features a Calming Eczema Serum designed to relieve the itch paired with an invisible protective Moisture Patch to help recover healthy-looking skin.

Two Step Relief

• STEP 1: The Calming Eczema Serum is a lightweight formula that is enriched with Horse Chestnut and Allantoin, which work harmoniously to alleviate sensitive skin caused by eczema. The over-the-counter formulation also contains the active ingredient Colloidal Oatmeal.


• STEP 2: The Moisture Patch developed from the Kao patented Fine Fiber technology is applied to the affected area after the serum, is a breathable hydrating barrier that disappears over time. This ultra-thin patch acts as a second skin, enveloping the dry and itchy area while sealing in vital moisture.

 
The 7-day regimen, featuring the serum and 14 patches (1 for daytime use and 1 for nighttime use), is dermatologist tested, free of parabens and dyes, specially formulated for sensitive skin and steroid free. The patches gently adhere to the skin without the need for traditional adhesives, offering convenience and ease of use. The patches remain transparent and can be comfortably worn for up to 8 hours, allowing for uninterrupted relief.
 
“The launch of re/cover is a milestone moment for Kao,” says Karen Frank, President, Consumer Care Business, Americas and EMEA. “We are the first to bring this innovative system to the US market. It underscores our unwavering commitment to revolutionizing eczema care and maintaining our leadership in therapeutic skin solutions. With re/cover, we’re not just changing the game; we’re setting a new standard for excellence in skincare.”
 
re/cover will launch November 1, 2023.

More Kao News

Earlier this week, Kao Corporation announced plans to open its first flagship store for the global premier brand Sensai in Shanghai, China on October 27, 2023.